This is an ad for Glamour Magazine, a high end fashion magazine with an audience made of mostly 17-40 year old women. Well what is the chicest dessert on the street? Well cupcakes of course! What is the chicest magazine on the street? Well, Glamour is hoping to propose that they are! What a strategy too, combining a happy image of a cupcake with the typically rather dark and snotty world of fashion creates for a great ad campaign! Glamour is appealing to “All American Girls” here, where as normal fashion ads ussually appeal to only the skinny fashion obsessed upper class, however, cupcakes appeal to everyone even the girl in the back of the class who could care less about what she is wearing. Cupcakes also appeal to a slightly younger crowd which expands Glamours dynamic and could promote a high sales total. This visual is proposing that their is more to Glamour than just skinny girls, and even skinnier jeans. By using this visual as an ad instead of thier normal:
This ad appeals to far fewer women then cupcakes. Also the pink in the previous ad is much more cheerful than the black and white. This coloring propses a lighter hearted magazing instead of just popular fashion set up.
Did this ad tickle your sweet tooth? Well baby cakes, just click here for more.
